❈ services ❈The deep dive
Strategy-Led. Story-Driven. A Brand Built from the Inside Out.
For hospitality and lifestyle businesses ready to define their place, whether you're growing, expanding or stepping into a new chapter.
Strategy and design, side by side. Set apart, by design.
For the business that's ready
to be known for something
A brand with a reason behind every detail
Your business already has a feeling all its own. The Deep Dive gives that feeling words, a point of view and a look that carries everywhere you go.
It's for the moment you're ready to look a little deeper: who you serve, what sets you apart and how you want to be remembered. We build the strategy first, then design every piece around it.
PROCESS
How The Deep Dive works
Each phase designed to move you from booked
to launch-ready with clarity and support. Each starter suite takes about 2 weeks from the project start date to finish. There are 2 starter suite spots available per month.
01. Book + Build your suite
Choose your start week and the pieces your business needs at checkout: menus, signage, packaging, social templates and more. Everything is quoted and billed upfront, so there are no surprises later. Your brand questionnaire is also filled out at this stage.
02. Strategy
We talk through your answers, your goals and the people you serve to shape your brand foundation. We present your brand foundation: audience, positioning, voice and manifesto. We refine it together and agree on it before any design begins.
03. Look & Feel
Your logo suite, palette, type, pattern and creative direction, built on your foundation. Three rounds of revisions at the design stage.
04. Refine + File Delivery
We design the pieces for your new brand, then present your complete brand book and deliver everything in Google Drive.
What’s included
Strategy Phase
1-hour Strategy + Vision Call
1-hour Brand Strategy Review Call
Strategic Brand Foundation
Audience, market and competitor insight, positioning, voice and tone, and a brand manifesto
Visual Identity
Master logo, submark and seal
Palette with hex, RGB and CMYK values
Typography + Brand pattern
Creative direction for imagery
A complete brand book with mockups
Three revision rounds
Brand Strategy review
Brand Kit review
Files
PNG, SVG, EPS
Brand Book PDF
Master AI file
Support
30 days of file support after delivery
❈
$4,000
FAQs
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Yes. We design for hospitality and lifestyle brands everywhere, with meetings on Google Meet.
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We intentionally design our timeline to be done within 2 weeks of the project start date. Any delays or pauses in the project will require a restart fee of $175. We emphasize readiness before starting any of our projects to avoid this fee!
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Your brand questionnaire answers, a Pinterest board of brands, references, and details you love. This will inform your brand design and the more information we have the better.
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Two rounds. Moodboard review and Brand Kit review.
Extra revisions are $175 per hour, with a one-hour minimum. -
50% when you book, and the remaining 50% is charged automatically 14 days later.
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Through Google Drive. You'll have 7 days to download everything, and 30 days of support for any missing files or file types.
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Those pieces can be included as a part of The Works brand service. If you only need one, reach out and we can quote you for a la carte items.
WHEN YOU’RE READY FOR MORE
The Works
Your visual identity, paired with the strategy behind it: positioning, voice and a full brand book, plus the pieces your business needs. Designed with the same care, for the moment you're ready to go deeper.
LET’S TALK
Every great brand starts with an
honest conversation.
Tell us about your space, your brand, and what you're trying to build. We'll tell you honestly whether we're the right fit and what that would look like.