Hippie Mango is a plant-based botanic kitchen steps from the surf in Isabela, blending wellness with flavor and serving the kind of food that tastes like the island grew it, because it did. What they needed was an identity as free-spirited as the name: rooted in Puerto Rico, warmed by nostalgia, and impossible to mistake for anyone else.

We built the brand around a single charismatic character: a hand-drawn mango wearing leaves like a head of hair, patterned with Taíno-inspired linework. Around it, a full logo system with primary marks, seals, stamps, and submarks; a groovy retro wordmark that moves like heat off the sand; and a sun-faded palette of terracotta, olive, ocean blue, and mango gold pulled straight from a west coast afternoon.