❈  services  ❈

The deep dive

Strategy-Led. Story-Driven. A Brand Built from the Inside Out.

For hospitality and lifestyle businesses ready to define their place, whether you're growing, expanding or stepping into a new chapter.

Strategy and design, side by side. Set apart, by design.

For the business that's ready
to be known for something

A brand with a reason behind every detail

Your business already has a feeling all its own. The Deep Dive gives that feeling words, a point of view and a look that carries everywhere you go.

It's for the moment you're ready to look a little deeper: who you serve, what sets you apart and how you want to be remembered. We build the strategy first, then design every piece around it.

PROCESS

How The Deep Dive works


Each phase is designed to move you from booked to launch-ready with clarity and support. The Deep Dive takes about 4–6 weeks from your project start date to finish.

There is 1 Deep Dive spot available each month.

01. Book + Build your suite

Choose your start week and the pieces your business needs at checkout: menus, signage, packaging, social templates and more. Everything is quoted and billed upfront, so there are no surprises later. Your brand questionnaire is also filled out at this stage.

02. Strategy

We talk through your answers, your goals and the people you serve to shape your brand foundation. We present your brand foundation: audience, positioning, voice and manifesto. We refine it together and agree on it before any design begins.

03. Look & Feel

Your logo suite, palette, type, pattern and creative direction, built on your foundation. Three rounds of revisions at the design stage.

04. Refine + File Delivery

We design the pieces for your new brand, then present your complete brand book and deliver everything in Google Drive.

What’s included

Strategy Phase
1-hour Strategy + Vision Call
1-hour Brand Strategy Review Call

Strategic Brand Foundation
Audience, market and competitor insight, positioning, voice and tone, and a brand manifesto

Visual Identity
Master logo, submark and seal
Palette with hex, RGB and CMYK
Typography + Brand pattern
Creative direction for imagery
A complete brand book with mockups

Select Pieces
Menus, signage, packaging, social media templates, loyalty cards, promo cards, etc.

Three revision rounds
Brand Strategy review
Brand Book review
Final review of all materials

Files
PNG, SVG, EPS
Brand Book PDF
Master AI file

Support
30 days of brand support after delivery

❈

$4,750+

Book the deep dive

FAQs

  • Yes. We design for hospitality and lifestyle brands everywhere, with meetings on Google Meet.

  • About 4–6 weeks from your start date to final delivery. Expedited timelines are available for a fee.

  • The Deep Dive includes two 1-hour calls. The Strategy + Vision Call shapes your brand foundation. On the Strategy + Foundation Review Call, we walk through the foundation together and finalize it before design begins.

  • Your brand questionnaire answers, a Pinterest board of brands, references, and details you love. This will inform your brand design and the more information we have the better.

  • Four rounds: mood board, brand strategy, brand design and a final review of all materials. Extra rounds are $175/hr.

  • In three installments: 30% at checkout to reserve your spot, then 35% charged automatically 14 days later, and the final 35% 28 days after booking. Payment plan will be outlined with specific dates at checkout.

  • PNG, SVG, PDF and the master AI file, plus the brand book PDF.

    Files will be shared via Google Drive. You'll have 7 days to download everything, and 30 days of support for any missing files or file types.

  • Those pieces can be included as a part of The Works brand service. If you only need one, reach out and we can quote you for a la carte items.

  • Your audience, market and competitor insight, positioning, voice and tone, and a brand manifesto. It becomes the reason behind every design choice.

  • The process is the same whether you're starting fresh, rebranding or refreshing.

  • Choose your preferred start date at checkout and we'll confirm it within 24–72 hours. Firm deadlines are treated as rush projects, with an additional $500 rush fee.

  • Café + Restaurant Set:
    Menu design, signage, loyalty card, to-go cup, to-go bag or sticker label, tote bag and t-shirt design.

    Boutique Stay Set:
    An 8-page custom guest guide, welcome card, thank-you card, door handle sign, tote bag, and t-shirt or souvenir design.

    Wellness Set:
    A service or class menu, studio signage, gift card or class pass, loyalty or appointment card, tote bag and product packaging design.

  • A logo suite (master logo, submark and seal), a five-color palette with hex, RGB and CMYK values, a typography system with header, subheader and body copy styles, and a brand pattern if your brand calls for it.

NOT QUITE READY TO DIVE DEEP?

THE STARTER SUITE

A complete visual identity, designed with the same care, for businesses opening their doors, launching something new or refreshing their look. The strategy can be built when you're ready.

Learn more