❈ services ❈The starter suite
For boutique stays, cafés, restaurants and lifestyle brands ready to look as good as the experience they deliver. A brand built with intention: personal, polished and set apart
What is the Starter Suite?
Everything you need to show up as yourself, beautifully
Maybe your logo came together quickly when you opened. Maybe your colors shift a little from post to post. The Starter Suite brings it all together into one calm, cohesive identity, so your brand feels as considered as the space you've created.
It's a complete brand, not a lighter version of something else. We begin with your story and your business, shape a mood board together, and design each piece to live naturally on your sign, your menu, your website and your feed.
PROCESS
How the Starter Suite works
Each phase designed to move you from booked
to launch-ready with clarity and support. Each starter suite takes about 2 weeks from the project start date to finish. There are 2 starter suite spots available per month.
Choose your start week and pay your deposit. Your brand questionnaire is part of checkout, this ensures you are ready to start when booking.
01. Book + Questionnaire
Share your vision, what you love, maybe a Pinterest board or other references. We build your mood board and review it together in person or on Google Meet.
02. Pre-work + Moodboard
03. Design
We design your logo suite, palette and type, then present your first pass.
One round of refinements, then your final files are organized in Google Drive, ready for print and digital.
04. Refine + File Delivery
What’s included
Master logo
Submark
Seal
Five-color palette with hex codes
Typography: headline, subhead and body
Brand pattern or Illustrative marks
Two mockups of your brand in use
Two revision rounds
Moodboard review
Brand Kit review
Files
PNG, SVG, EPS
Brand Style Guide PDF
Master AI file
Support
30 days of file support after delivery
❈
$1,200
FAQs
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Yes. We design for hospitality and lifestyle brands everywhere, with meetings on Google Meet.
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We intentionally design our timeline to be done within 2 weeks of the project start date. Any delays or pauses in the project will require a restart fee of $175. We emphasize readiness before starting any of our projects to avoid this fee!
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Your brand questionnaire answers, a Pinterest board of brands, references, and details you love. This will inform your brand design and the more information we have the better.
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Two rounds. Moodboard review and Brand Kit review.
Extra revisions are $175 per hour, with a one-hour minimum. -
50% when you book, and the remaining 50% is charged automatically 14 days later.
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Through Google Drive. You'll have 7 days to download everything, and 30 days of support for any missing files or file types.
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Those pieces can be included as a part of The Works brand service. If you only need one, reach out and we can quote you for a la carte items.
WHEN YOU’RE READY FOR MORE
The Works
Your visual identity, paired with the strategy behind it: positioning, voice and a full brand book, plus the pieces your business needs. Designed with the same care, for the moment you're ready to go deeper.
LET’S TALK
Every great brand starts with an
honest conversation.
Tell us about your space, your brand, and what you're trying to build. We'll tell you honestly whether we're the right fit and what that would look like.